Growing an Instagram account can really help your business grow.
Especially if you are a fitness coach or photographer where clients see your portfolio before hiring you and your portfolio is your Instagram account.
You really need to establish yourself as an authority for your ideal client to hire you. But the problem is more and more people want to grow on Instagram but a big portion of the audience is moved to TikTok.
In this guide, you will find out what to do in order to grow your personal brand on Instagram especially if you are a photographer or a fitness coach.
But before we move on to discuss how you can grow your account, make sure you have your account set up for success. If you don’t have the account set up the right way, you can spend thousands of dollars and still not grow your account. In a nutshell, you need a clear & vibrant profile picture of yourself that stands out (try adding some saturation), pinned stories of at least three things (who you are, what you do, your client’s testimonials), clear bio explaining what you do and the final thing is quality content that provides value (long-form IGTV videos pinned to the feed usually performs better than normal posts).
Coming to the 3 strategies
1. $1.80 strategy
This strategy is often preached by Gary Vaynerchuk. You have to post valuable comments on other people’s posts. If you are a local fitness coach and want more local clients, search posts by location on Instagram, click recent and comment something valuable on those posts. If you are thinking about setting up a bot to do that. That will not work.
Use Geotags and hashtags of your area in your posts so people following those hashtags will see your posts in their feeds and also when they search the hashtag or location on Instagram. The key here is to post content that catches attention instantly so Instagram will show it to more and more people who follow those tags.
3. Instagram Ads
Facebook ads are great to reach your ideal client and show them whatever you want. You can show ads to people based on their location, age, gender, behavior, interests and so much more. This is by far the most effective strategy but if you do it the right way. We at Intrazix are doing this for years and seeing great results, you can contact us if you want us to help you grow your Instagram account and get you more clients.
Once you build your personal brand, your next big concern will be to utilize your personal brand and make some money monetizing your Instagram audience. The best way to monetize your audience is to sell your own product or service. For that, you need a website. We can build you a beautiful website that sells. As a matter of fact, we have been listed as Top Web Design Companies in Miami by Design Rush.
This is a short article, so comment below and let me know if you want me to further explain any of these strategies.